Brand Stratage
Brand concept: 
     "Value focused light, consistent" is a poem where the core brand philosophy, poetry where a professional, dedicated spirit, for customers to create beautiful, comfortable, safe, energy-saving light environment, providing customers with the best solutions for lighting applications , and has the power to promote the lighting industry healthy and rapid development. 

Brand value: 
Light and people: human 
Light and object: highlight the most value 
Light and Space: creative space, intelligence, imagination, art 
Light and environment: harmony, pollution 
Light and costs: balancing, optimization, and cost effectiveness